Inner Clarity.
Outer Visibility.
Heart-led Momentum.
INTRODUCING THE
PURE IMPACT ACADEMY (PIA)
FOR HEART-LED PROFESSIONALS
You care deeply about the work you do.
You know it changes lives.
But when it comes to sharing your message, you could do with some help.
Most heart-led professionals have three problems when it comes to attracting potential clients:
1. Knowing what to say
2. Having the confidence to say it
3. Maintaining momentum as a leader
You have expertise in your field but being seen can feel hard when you take a chance and put yourself out there with little response.
This can lead to doubt not just in your communications, but in yourself and your work.
If doubt stays, you hold back from sharing your work - and then the people you want to help miss out on the benefits.
When you offer real transformation but people don’t always understand what you do or the value you offer, then you have a messaging problem - and that can be fixed.
The inner struggle most people never talk about...
You want to be authentic and communicate with clarity but visibility feels emotionally risky.
You want messaging that connects but you don’t want to come across as pushy or salesy.
You want momentum but the complexity of leading others slows you down.
Inside it can feel like:
“I feel exposed when I show up. My work has value but aren't connecting with it.”
This isn’t a reflection on your work - it’s a sign that your messaging isn’t connecting with the people you want to work with.
Other signs your messaging is not working:
🔶 Low open rates on your emails.
🔶 Little or no engagement on your posts.
🔶 People aren’t taking up your offers.
🔶 You feel like you’re always chasing new clients.
🔶 You’re spending your time worrying about what to say rather than working with real people.
A bigger truth...
Without a clear message, the right people can't recognise your work.
As a leader, without guidance and support, showing up consistently can feel hard and isolating, meaning you remain invisible to the people you want to help.
The Pure Impact Academy (PIA) is where the work of the heart meets conscious messaging and visibility.
Through clear guidance, messaging training and inner work, PIA equips you with the tools and confidence to consciously share your work - all within a community of aligned and inspiring heart-led professionals.
WHAT'S INSIDE
1. The Pure Impact Academy (PIA)
A space for heart-led professionals and conscious creators who want to share their work with clarity and expand their impact through connection, integrity and trust.
When you join PIA, you will benefit from:
Support and guidance
Group Coaching with live Q&A to navigate inner blocks and outer messaging.
Business Alignment Sessions to build strong foundations in your business so it runs smoothly, with clarity, accountability and in turn momentum.
Co-working sessions for productivity.
Growth and learning
AI School - YES! I’m going to teach you how to become a boss at using AI tools to save huge amounts of time creating content and business-related resources.
Masterclasses to support your business and messaging growth.
Guest speakers who are experts in their field.
A video resource library of tools, messaging strategies and AI prompts.
Community and connection
Sharing Circles to connect, reflect and be witnessed in community because we know so many heart-led professionals work in isolation.
A dedicated online space to ask questions, discuss, share resources and your wins with others on a similar path.
Your Weekly Rhythm at a Glance
Inside PIA, the session calendar automatically converts to your local timezone.
All times shown here are Sydney times.
2. The Messaging Matters Course
A self-paced course that helps you create heart-based messaging that attracts your future clients through connection and trust - not tacky sales strategies.
In the Messaging Matter Course you will learn how to:
Tailor your messaging for the exact people you want to work with.
Create content that truly connects and builds trust attracting your ideal clients.
Use AI in a conscious way that supports your message and saves you time and money.
Build the courage to be seen through independent activities and guided inner work.
Learn to work with your business rather than on your business so that your work becomes more sustainable and inspiring.
Show up in a way that feels real, more sustainable and grounded.
BONUSES
BONUS #1
Beyond the Inner Critic Course
Valued at $97
A powerful mini-course that supports you to understand your inner critic and clear your visibility blocks.
BONUS #2
The Invaluable Content Calendar Prompt
Valued at... depends how much you use it :)
A high-powered AI prompt that creates a weekly content calendar in seconds. Instead of spending hours wondering what to post you’ll have a clear plan you can adapt and use right away.
A simple path forward
PIA gives you inner clarity, messaging strategy and heart-led momentum all in one place.
Step 1: Feel confident stepping into heart-led leadership by clearing your inner blocks.
Step 2: Develop a message that connects and builds trust with the people you want to work with.
Step 3: Build momentum in sharing your work and attracting clients amongst a community of purpose-driven professionals who understand the work of the heart.
Inside PIA you become someone who...
1
Shares their message with confidence and clarity.
2
Shows up as their authentic self and feels safe doing so.
3
Leads with purpose and communicates with honesty.
4
Builds a business that reflects who they really are and what they value.
5
Is the leader they already feel inside.
this is for you if...
Your work helps people.
You want your message to connect.
You want aligned clients, not just any clients.
You want to lead from the heart in a more sustainable and connected way.
Join us in PIA if you are a heart-led...
Wellness Practitioner
Coach or Mentor
Therapist or Counsellor
Transformational Practitioner
Conscious Creative
Workshop Facilitator
Business Owner or Entrepreneur
What people are saying about the training...
“It catapulted me straight into a brand-new trajectory. Everything changed - how I think, how I see my work. It was a gift beyond words.”
“It reminded me that business can still be play, still be me, still be exciting. That’s what I’d lost before - the sacredness of creating.”
“This helped me see that I don’t have to disconnect from myself in order to grow. I can be fully me and still build something beautiful.”
“I felt completely safe here - like I could re-enter a creative space that’s also my livelihood without losing my authenticity.”
“You gave me the keys to drive AI consciously. I’m telling it what to do, not the other way around. All my excuses are gone - if I don’t start now, that’s on me.”
“You’ve created prompts that take us straight to action. Without this, people would fumble around for ages. With it, we get clear results fast.”
But there are thousands of generic messaging courses…
Knowing how to help someone is different from knowing how to reach them.
This isn’t another marketing bootcamp promoting hustle, hacks and tacky sales strategy.
For most professionals, the learning phase is the easy part - where most fall down is in the integration phase.
The course gives you clarity.
The Academy helps you integrate it.
About Our Coaches
A little bit about Ash...
Ash is a heart-led leadership guide and coach who helps people lead from who they are, not who they think they should be. His work supports heart-centred professionals who feel called to lead and be seen, but don’t want to do it through force, hustle or performance. Ash is known for creating spaces where people feel safe to tell the truth, steady enough to be visible, and supported enough to grow.
Through Pure Impact Academy and his leadership programs, Ash helps leaders move from effort-based leadership into clarity, confidence and natural influence. His approach blends inner work, clear messaging and practical support, without losing heart or integrity. Ash believes leadership is not something to push or perfect. It unfolds naturally when people are held in the right environment.
A little bit about Prue...
Prue brings grounded coaching skills shaped by more than three decades in corporations and fast-growing startups.
Prue has led teams, supported founders through scaling challenges, and built systems that help organisations move from messy growth into steady momentum.
Inside PIA, Prue leads members to turn ideas into clear steps, reduce overwhelm and create simple structures that support their visibility and impact.
Her focus is practical implementation with grace and ease.
Within PIA you’ll develop...
Inner connection and courage
Reconnect with your work as something alive and supportive, rather than something you have to push.
Through simple inner visibility practices you’ll clear the emotional blocks that make being seen feel hard and rediscover the steadiness to show up with courage and consistency.
Authentic, magnetic messaging
Craft messaging that speaks clearly to the people you’re here to help and builds trust across every interaction.
You’ll use guided AI tools to create targeted content ideas you can adapt for:
Your website
Social media posts
Podcast interviews
Newsletters
Webinars
Workshops
Events and promotions
Everything you create will be aligned, grounded and true to your voice.
Heart-led leadership that lasts
PIA is where leadership is lived, not just learned.
It’s where you stay connected to your work, integrate what you’re learning, and navigate the ongoing realities of running a purpose-driven business.
With coaching, live Q&A, shared resources, co-working and practical business support sessions, you’re surrounded by people who understand your world.
You’re guided, challenged and supported as you grow into the next stage of your leadership.
When you communicate in a way that truly connects, the people you want to help naturally move towards you.
WHAT'S INCLUDED
2 months membership to the Pure Impact Academy.
Including:
Group Coaching, Live Q&A and Masterclasses.
Sharing Circles, Co-working and Business Alignment Sessions.
Guest speakers and a full resource library.
AI School with training and a prompt library.
Recordings of all sessions except Sharing Circles.
Lifetime access to the Messaging Matters Course.
BONUS #1: Beyond the Inner Critic Course. Valued at $97.
BONUS #2: The Invaluable Content Calendar Prompt. Valued at... depends how much you use it :)
From month 3 onwards:
PIA membership continues with a monthly subscription at your discounted Founders rate.
No lock-in contract. You can cancel your membership at anytime.
JOIN PURE IMPACT ACADEMY
UPFRONT PAYMENT OF
AU$697
From month 3 onwards: AU$197 pm
Cancel anytime
PAYMENT PLAN
TOTAL AU$748
2 MONTHLY PAYMENTS OF
AU$374
From month 3 onwards: AU$197 pm
Cancel anytime
GUARANTEE: The PIA Promise
If you don’t feel more clarity, courage or confidence after working through the first modules, simply let us know within 14 days and we’ll happily refund your investment in full.
If you no longer want to be part of PIA you can cancel anytime.
Frequently Asked Questions
Do I need to be good at marketing to get value from this?
No. Messaging Matters is designed for heart-led professionals who want to communicate clearly without feeling salesy.
You’ll learn a simple and grounded approach that feels honest and aligned.
What if I don’t have much time right now?
The course is self-paced and community sessions are recorded.
You can join live when it suits you or watch the replays at your own rhythm.
Even small steps will create clarity and momentum.
I’m not tech-savvy. Will the AI tools be too much?
No. The AI tools inside the course are simple, guided and designed for beginners.
You’ll receive clear prompts, examples and step-by-step support.
You can also ask questions inside the community any time.
Will using AI make my content feel less authentic?
Not at all. The AI prompts you’ll receive are designed to save you time and spark ideas, not to replace your voice.
You’ll learn how to adapt them so your message stays authentic, aligned and true to you.
Money is tight. Is this worth it?
Included with the purchase of the course is 2 months access to inside the community.
After that you stay on the Founder’s monthly rate, which you keep for as long as you remain a member.
There are a limited number of Founding Memberships and prices will increase when they are gone.
Payment plans are available to make it easier to begin.
Do you guarantee results?
We don’t guarantee specific outcomes because everyone’s business, timing and personal circumstances are different.
What we can promise is a clear process, supportive guidance and a community that helps you integrate what you learn.
Your results will come from the clarity you gain and the aligned action you take.
I don’t really see myself as a leader. Is this still for me?
Many heart-led professionals hesitate to claim the word “leader,” even though others already experience them that way.
Leadership here isn’t about status or performance.
It’s about clarity, presence and the willingness to show up truthfully.
If you’re committed to serving others and sharing your work with integrity, you’re already on the leadership path.
What other people are saying...
“It’s so clever what you’ve built. The process takes you straight to the gold.”
“I came in officially out of excuses. I’m excited to jump in rather than scared. The clarity I have now is pure excitement.”
“It’s a transformation. I can see exactly who I love working with and how to speak to them. It gave me goosebumps.”
“I loved how the prompts captured my truth so quickly - things I know but couldn’t express so clearly. It’s like the AI showed me my own voice.”
“This isn’t just learning about messaging - it’s remembering who you are and how to communicate from that place.”
“I felt totally seen and supported. It’s a mirror that helps you remember your essence.”
take advantage of our limited founders price
You already know your work changes lives.
You’ve felt that truth again and again in the people you’ve helped.
Now it’s time for your message to carry that same clarity.
Inside the Pure Impact Academy, with the Messaging Matters Course, you’ll gain the tools, support and direction to share your work in a way that feels honest, grounded and aligned with who you are.
If you’re ready to communicate your message with more confidence to reach the people who need what you offer and grow your work with clarity and momentum, this is your invitation.
Join us and take the next step in the work you’re here to do.
JOIN PURE IMPACT ACADEMY
UPFRONT PAYMENT OF
AU$697
From month 3 onwards: AU$197 pm
Cancel anytime
PAYMENT PLAN
TOTAL AU$748
2 MONTHLY PAYMENTS OF
AU$374
From month 3 onwards: AU$197 pm
Cancel anytime
To enquire about one-on-one coaching or discuss if PIA and the course are right for you, book a 15-minute call with Ash.
If you have any questions, please reach out at [email protected] and we'll be happy to help!
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